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19 - 21 july

Pure London is an international fashion and accessories fair that brings together the entire fashion chain: it is the only fair in the United Kingdom that brings together, on the same place and on the same date, fashion brands and accessories (at Pure London) and sourcing (at Pure Origin).

It takes place twice a year and receives around 17,000 visitors every year and hosts an average of 1.300 collections for women, men and children, in addition to around 150 manufacturers and confectioners.

It takes place from 19 to 21 july at Olympia London.