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PREMIÈRE VISION PARIS WELCOMES A STRONG FROM PORTUGAL COMMITTEE

6Dias Têxteis Internacionais, A. Sampaio & Filhos Texteis Sa, Acatel, Albano Morgado SA, Anbievolution, Anjos e Lourenço, Bordados Oliveira, Brito Knitting, Calvi, Carmafil, Casa da Malha, CFM-Conscious Fabric Makers, Crispim Abreu, Familitex, Filasa / Kroma, Fitecom, Happyprobability, J Caetano, Joaps – Malhas, Lemar, Lima & Companhia, LRT, Lunartex, Lurdes Sampaio, Magma Textil, Matias & Araújo SA, Modelmalhas, NGS Malhas, Positive Materials, Sidónios Knitwear, Spring, Texser | Textil De Serzedelo, TMG Textiles | GPSA, TMR, Trimalhas, Troficolor Denim Makers and Wonder Raw are the companies in the FROM PORTUGAL delegation, which are joined by the also Portuguese companies Adalberto Textile Solutions, Confetil, Inovafil, Paulo de Oliveira, Penteadora, Polopiqué, Riopele, Somelos Tecidos, Tearfil, Vilarinho, Vilartex and the Fabric Trends From Portugal forums and the iTechStyle Green Circle participating in another edition of the Premiére Vision (PV) Paris to be held from the 6th to the 8th of February, in Paris, France. 

Considered the reference textile fair worldwide, Première Vision is returning to Paris Nord Villepinte to dictate macro trends in the sector. Under 'Mutations', the Parisian event will host the most relevant players and a set of parallel activities totaling 30 international conferences. Once again, Portugal is at the highest level with more than fifty exhibitors, divided into the main areas of ​​fabrics (32), yarns (3), smart creation (1), smart tech (1), accessories (3), and manufacturing (8).

With good prospects after a less positive first participation in June 2023 CFM intends to “obtain a large knowledge network of companies that may be interested in the products, in countries like France, Germany, Italy, USA, etc.”, says Francisco Rosas, commercial director. With a new line of “more sustainable products, such as products made from mass dyed yarn, which uses 80% less water per kilo dyed, or cords with tips without plastic or metal”, CFM hopes to strengthen relations commercials in this edition of PV Paris.

With a handful of participations in PV Paris in its pocket, Anbievolution reveals that it is “preparing a very innovative, sustainable and strongly differentiated stand. We are investing almost double compared to the last editions as we are betting it will be a good edition”. The words are from André Andrade for those who participate in PV Paris “It is the best possible investment when it comes to knitted textile fairs”.

With a global perspective about potential buyers' nationalities, Texser marks, with enthusiasm, its participation in another PV Paris. “We have prepared several developments with more natural and sustainable fibers, and organic hemp, Tencel/hemp, and recycled cotton mixtures. We will also have a small collection of recycled cotton items in which there was no yarn dyeing process, therefore using the colors available in recycled cotton, adding mechanical finishing without chemicals use”, says Paulo Loureiro, commercial director, giving some examples of the new products to discover at the Texser stand.

With 37 years of experience in the Parisian event, Filasa still considers PV Paris “an unmissable meeting point”. “Our participation is carefully planned to present our news”. Under the theme "Denim Renewed, Planet Approved: Wear the Change”, says Rita Monteiro. Filasa will present an innovative collection which, explains Rita Monteiro, is “developed using yarns that include recycled denim in its composition. It presents itself as entirely modern and environmentally friendly, offering a new life to denim items previously discarded, thus reflecting current trends in sustainable fashion and ecological awareness”, concludes.

Keeping up with market needs and with a relevant sustainable commitment, Troficolor Denim Makers is also hopeful. “It is an essential fair that brings together visitors from various parts of the world. Our participation has as main objectives to strengthen the presence of Troficolor Denim Makers in the international fashion panorama, creating more proximity and consolidating the commercial relationships we already have with customers for many years and establishing new contacts to grow business volume”, says Sofia Azevedo. Among the novelties, the company highlights a collection dedicated to the principles of Responsibility and Transparency.

Describing PV Paris as a pillar, Lurdes Sampaio Malhas returns with enthusiasm. “PV has been important in the growth and visibility of the company”, considers Mária Sá, managing director of the company. When it comes to the collection, it highlights “circulose, mint, mushroom, yak, kapoc, biobased and regenerative cotton fibers, with the company in the Reguenagri certification process”, which proves to capture the attention of French, American, and Canadian, Nordics and Germans.

With some experience in the market, Casa da Malha returns for what will be its 5th participation in Première Vision Paris. "The spectrum of profiles is increasingly widening. However, given the type of product and medium/high market segment that we work/look for, we are convinced that we will be able to capture visitors who fit in and share common interests/strategies with ours”, says Mariana Moreira. With an interest in the French, Nordic, Polish and American markets, Casa da Malha brings to Paris many new products in terms of “premium and renewable raw materials”, concludes Mariana Moreira.

The manufacturing area is experiencing strong growth, and the Portuguese brand of sustainable blouses and sweaters is Spring. “We participate in PV PARIS because it is a recognized event many buyers attend. We consider it a valuable opportunity to establish relationships with these buyers and expand our presence in the market”, argues Hélder Gonçalves, CEO of the company that has been part of PV Paris for five editions.

Returning for its second participation in the renowned textile event is Carmafil, which, says Catarina Cardoso, has circular knit shirts as the star product of this collection. “From our perspective, this is a fair visited by big brands. For our clothing in terms of fairs in Europe, we think it is the best. We noticed that there is a wide range of customers, from small brands that want to start to brands that have been on the market for a long time”, continues Catarina when revealing the interest in Carmafil in the US and Canadian markets.

The participation of Portuguese SMEs in PV PARIS is an initiative of Seletiva Moda and ATP - Portuguese Textile and Clothing Association, which aims to promote the internationalization of Portuguese companies in the textile sector. This fair is in the From Portugal project, within the scope of the application presented to the Portugal 2030 joint internationalization projects.