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EURICO BRILHANTE DIAS AND JOÃO CORREIA NEVES VISIT HEIMTEXTIL

Ecology, innovation, design and well-being are the keywords of the Portuguese delegation at Heimtextil, the largest home textile fair in the world. In Frankfurt, the "From Portugal" project will be represented by a Forum, specially designed for the fair, which will showcase the sector’s many innovations. Therefore, Portugal affirms itself as the main European producer of home textiles.

A. FERREIRA & FILHOS – ACLIMPEX – ADALBERTO ESTAMPADOS – ALLCOST – AMR –ANTÓNIO SALGADO & CA – APERTEX – B.SOUSA DIAS & FILHOS – BE STITCH – BOMDIA – BOVI – CRISPIM ABREU & CIA – Docofil – DOMINGOS DE SOUSA & FILHOS – ESCARPA - FÁBRICA DE TECIDOS DO CARVALHO – FATEBA – FELPINTER - GIERLINGS VELPOR – INSPIRATIONTIME – LAMEIRINHO – LASA – MI CASA ES TU CASA – MORETEXTILE – MUNDOTÊXTIL – NEIPER HOME – NOSDIL – PEREIRA & FREITAS – PEREIRA DA CUNHA – PISCATÊXTIL – PIUBELE – ROSACEL – SAMPEDRO – SOREMA – TÊXTEIS D.A – TÊXTEIS GIESTAL – TÊXTEIS J.F. ALMEIDA – TÊXTEIS MASSAL – TÊXTEIS PENEDO – TRAÇOS SINGELOS – VILLAFELPOS

The Portuguese Secretary of State for Internationalization, Eurico Brilhante Dias and the Portuguese Secretary of State for Economic Affairs, João Correia Neves, the Portuguese Ambassador in Berlin, João Mira Gomes, and the Representative of AICEP in Germany, Miguel Crespo, will visit the largest possible number of Portuguese companies at Heimtextil on January 8, invited by ATP - Associação Têxtil e Vestuário de Portugal.

Between January 8th and 11th, the Portuguese home textile industry is back in Frankfurt to attend the sector’s largest international fair. As usual, Selectiva Moda organizes a Trends Forum under the theme "Design for humans, design for sustainability". The Portuguese delegation is preparing to demonstrate how it is increasingly close to reaching the balance between welfare and environmental responsibility, through increasingly innovative and technological solutions.

More than 80 Portuguese companies will travel to Frankfurt and about 40 integrate the "From Portugal" Forum, organized by Associação Selectiva Moda (ASM) and the ATP – Portugal’s Textile and Clothing Association, with the aim of promoting the internationalization of the Made in Portugal brands and products. More than 60,000 visitors are expected at the fair, among buyers, designers and businessmen from all over the world, looking for the most exciting news and unforgettable business opportunities. With each new edition, the Portuguese delegation is always in the spotlight as the European Union’s main producer.

"Heimtextil is the biggest reference in the international textile scene and since Portugal is one of the largest exporters in this sector, it wouldn’t make sense not to be present", explains Noël Ferreira, A. Ferreira & Filhos administrator, one of the companies that integrate the "From Portugal" entourage. At the German fair, Vizela's textile company will present its latest autumn/winter collection, with a strong focus on wool and recycled fibres.

Sustainability will be the keyword of the various Portuguese stands, with a focus on new raw materials and on low consumption manufacturing processes. An example is Homeflavors, a company whose new bed linen collection – entitled "Wrap N'Roll" – is made of sustainable articles such as fibre yarns made from roses: "It’s a cellulose fibre, which gives fabrics a silky and bright appearance. It has great softness and a good resistance to water, which makes it more ecological and easier to wash, besides being biodegradable," explains Cristina Machado, the brand’s creative director.

"Our collection is based on a concern for nature and the environment, therefore it will include several organic bedding items," says Joana Liberal, Piubelle’s representative, another Portuguese company to include the Circular Economy’s principles in their identity.

Another example of the sustainability avant-garde that crosses the whole textile sector is Têxteis Penedo, also present in Frankfurt, with their Cork-a-Tex project, an already patented technology that consists of a cork coated yarn that is already implemented in the company and affirms itself as an innovative reuse of resources.

"It’s a global concern and we will present an Eco Friendly concept, maintaining our identity and betting on the mixture of fibres, patterns, textures and techniques," explains Juliana Fernandes, J.F. Almeida’s designer.

Beyond sustainability, the focus of national home textiles remains on the well-being and production quality. "Experience Life" will be this year’s theme at the Moretextile stand. "It's a concept focused on product experimentation, in unique moments, in memories, in the presence of textile products in people's lives," explains Artur Soutinho, Moretextile’s CEO.

At Bovi's stand, new collections and designs will be presented for the company's two main markets: its own brand and Private Label. "We always rely on fine fabrics, made from natural and raw materials, and give great importance to the production sectors for which our company is well-known: embroidery and fabric finishes," explains Gabriel Ribeiro, the company's commercial.

At the fair, the Portuguese companies expect the visit of regular customers and new buyers, coming from around the world. "It's the only way we can present the new collection to more than 100 customers in four days," said José Zamith, Neiper Home’s representative, a company from Guimarães that will present its new 2019 towel collection in Frankfurt.

"In the last edition, we were able to count on the visit of customers from 34 countries and make our brand known to the various corners of the world," says Alexandre Costa, Allcost’s manager, a bed and bath textile company that this year counts with a renovated and extended stand, where it will show its cashmere, linen, satin and organic cotton collections.

"The expectation is always to attract new customers and markets, but also to strengthen our position in the markets where we already operate. We have several meetings scheduled and we would like to find buyers from Canadian, Polish, Hungarian and Russian companies," says Duarta Frutuoso, from Fateba's commercial department, another company present at the fair.

The main purpose of the Portuguese delegation is to continue the national industry’s expansionist project. "We want to contact new buyers, agents and international distributors of home textiles and interior design. We want to develop our business internationally," explains Alexandra Sousa, Gierlings Velpor’s representative.

"We hope to find buyers from the Asian market, which is our new bet," says Liliana Lopes, Piscatextil’s commercial manager, which in Frankfurt will present a complete home collection, including sheets, tablecloths, bath towels, carpets, bedspreads and bath mats.

With the same purpose, Têxteis Massal will present two collections: a home textile one and another for the hotel industry. "As we work essentially with Europe, we wanted to try to expand a little - to the United States and also to Asia," explains Eva Ferreira, the company's commercial director.

Also implementing an internationalization strategy, António Salgado & CA hopes to enter foreign markets through the presentation of new colours and mixtures. "All markets are important, but at the moment our focus is mainly on Central Europe’s countries, Japan, Korea, Latin America’s countries and the US" says Daniela Matos, the company’s International Sales.

With well-defined goals and strategies, the various companies of the "From Portugal" delegation depart for Frankfurt with a strong sense of mission. "We have to leave with confidence. With our feet on the ground, but confident," says Fernando Pereira, Apertex’s CEO.

The Portuguese companies participation in Heimtextil is an initiative of Selectiva Moda and ATP - Textile and Clothing Association of Portugal, which aims to promote the internationalization of Portuguese fashion companies. The project “From Portugal” is co-financed by Portugal 2020, under Compete 2020 - Operational Program for Competitiveness and Internationalization, with an eligible support amount of €12,118,285.17, of which €6,695,352.55 comes through the European Regional Development Fund.