PORTUGUESE FASHION IN PARIS
Nine is the number of Portuguese companies which will attend the next edition of Who’s Next, in Paris, from the 19th to the 22nd January. Boom Bap Wear – Cheyenne – Ghibi – Kalisson/Gaboraz – Luís Buchinho – Meamstyle – R. Lobo – SMF and Tiffosi – are the Portuguese companies which will participate in this event integrated in the internationalization project From Portugal, an initiative implemented by Associação Selectiva Moda.
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Nine is the number of Portuguese companies which will attend the next edition of Who’s Next, in Paris, from the 19th to the 22nd January.
Boom Bap Wear – Cheyenne – Ghibi – Kalisson/Gaboraz – Luís Buchinho – Meamstyle – R. Lobo – SMF and Tiffosi – are the Portuguese companies which will participate in this event integrated in the internationalization project From Portugal, an initiative implemented by Associação Selectiva Moda.
Boom Bap Wear presents a collection where it maintains the inspiration of the eighties towards graphic elements. The inclusion of customized jewelry in some items of clothing is worth highlighting.
Besides the wide range of denim Cheyenne takes to Who’s Next the collection Total Look to man and women. It is a brand with a vintage and urban spirit, conceived to men and women who appreciate elegance in a sport chic style.
Ghibi, the national brand of home shoes, is a repeater in this fair and presents its collection of home shoes
to the Female, Male and Child segments. It is a delicate, young and comfortable collection which intends to prove that it is possible to have innovative and original Home Shoes.
Kalisson / Bagoraz, which is taken to Paris by Givec, conceived a collection targeted at active and elegant women with a very specific identity. It presents sculptural and elegant forms with straight lines and daily comfort. It is a fusion between tradition and modern times.
The designer Luís Buchinho presents a collection marked by strong silhouettes where all the items feature urban and practical aspects conceived to life in the city.
Meam by Ricardo Preto presents a collection whose theme is “Home Body” and is inspired in the reflection of the soul of an era when women evoke femininity and absolute independence. Colours such as red, green and blue contrast with black, white and yellow.
R. Lobo, a first-timer in this event, presents in Paris a collection centered in design and innovation, using natural fibers such as cotton, lyocell and organics among others.
The trends of the collection brought by SMF to Who’s Next are mainly marked by its strong colours and textures.
Tiffosi, a Portuguese brand with 30 years of activity, shows its collection in Paris. It presents two different lines in each season: Denim and Evolution Denim. Concerning the Denim line it attempts to get back to values such as authenticity and originality with a vintage spirit. As far as the Evolution Denim line is concerned it recreates Jeans. Innovation, ergonomics and audacious materials are the motto to this line.
This will be the first edition of 2013 of Who’s Next Paris fair. The inspiring theme for this edition will be the Industrial Revolution. Presenting an extensive and transversal offer it has become a unique fashion event and a compulsory stopping point.
The participation of the Portuguese companies in Who’s Next is an initiative of Associação Selectiva Moda with the support of communitary fundings (QREN), inserted in the project From Portugal. Associação Selectiva Moda is an entity which promotes the internationalization of Portuguese companies and counts, in 2013, with a program of international actions in 35 distinct markets, targeting the areas of threads, tissues and accessorize, fashion, home textiles and technical textiles.
