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PORTUGUESE BRANDS AT SHANGHAI

Three national companies will attend Novomania third edition. The international fair will take place at Shanghai from the 7th to the 9th of March. The national companies Dom Colletto, Sophia Kah and Tiffosi, supported by Selectiva Moda Association within From Portugal project, will travel to Shanghai in order to present their collections to the Chinese market.

Three national companies will attend Novomania third edition. The international fair will take place at Shanghai from the 7th to the 9th of March.   The national companies Dom Colletto, Sophia Kah and Tiffosi, supported by Selectiva Moda Association within From Portugal project, will travel to Shanghai in order to present their collections to the Chinese market. 

Some of the characteristics of the portuguese suggestions going to Shanghai are glamour, exquisiteness, elegance and timeliness.
Dom Colletto presents a collection inspired by life, “being happy and fun”. It is characterized by its elegance and visual image. The colour palette including white, red, green and black is used on cotton, silk, viscose, linen and denim. This is a national brand of men and women ready-to-wear collection. This Italian inspired portfolio is targeted to costumers that are looking for relaxed and chic “casual wear”. 
Specialized in “Cocktail Dresses”, Sophia Kah takes to Shanghai its most recent suggestions. A collection inspired by vintage influences that fits the lifestyle of the modern woman. This collection consists of timeless dresses full of glamour and refinement.
Despite being a young brand Sophia Kah is already present in several markets such as: England, Ireland, Russia, Saudi Arabia and Dubai. Tiffosi – a Portuguese jeanswear brand – is also a presence at this event. Highlighted in this event will be the new Spring/ Summer 2012 collection as well as their wide range of jeans that ally design, functionality and comfort.

Novomania is an international fashion fair that introduces young and modern brands in the contemporary and Urbanwear sector to the chinese market. During these three days 130 brands from more than 20 countries will attend the event and 20 thousand visitors are expected.

The participation of the Portuguese companies in Novomania is an initiative of Associação Selectiva Moda with the support of communitary fundings (QREN), inserted in the project From Portugal. Associação Selectiva Moda is an entity which promotes the internationalization of Portuguese companies and counts, in 2012, with a program of 68 international actions in 25 distinct markets, targeting the areas of threads, tissues and accessorize, fashion, home textiles and technical textiles with an investment of 8,85 million euro.

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