PORTUGUESE INNOVATION IN ISPO

From the 29th January to the 1st February the German city of Munich will welcome the Portuguese companies Faria da Costa, Fiorima Fitor and Matias&Araújo which will be present in the biggest international fair of sports items in the world – ISPO. Technology, creativity and innovation are features present in the national proposals.  

A delegation of four Portuguese companies - Faria da Costa, Fiorima, Fitor e Matias&Araújo - will be present in ISPO, Munich, from the 29th January to the 1st February, integrated in the internationalization Project promoted by Associação Selectiva Moda with the support of QREN. 

The repeater Faria da Costa, specialist in sports socks, takes to Munich its products conceived with special fibers, ideal to the practice of several sports. 
The debutant Fiorima, a company dedicated exclusively to the production of socks and similar made of knitted fabrics, both for man and woman, presents in this fair an innovative product called “Intelligent socks”. It consists in a sock that integrates a system of monitoring of physiological parameters such as: foot temperature, cardiac rhythm, pedometer, body mass sensor, distance run and calories spent in practice, ideal for athletes. It is worth highlighting that this product has been nominated for Ispo Awards – an initiative which awards the most innovative products. 
Present for the first time in ISPO, Fitor presents its wide range of sports articles conceived with synthetic fibers which have innovative features. We can highlight Antibacterial Polyester, Anti-UV, Anti-Acarus and Hydrophilic.   
Producers of knitted tissues for sports, Matias&Araújo is also present for the first time in this fair. We shall highlight knitted tissues with special features such as finishings with Sanitized chemicals (anti-bacterial protection, allergy prevention), soya fibers (with properties that enable stretching and humidity management), Tactel (fibers with high micro-elastic density, bad weather proof, ideal to the practice of sports). 

Organized by Messe München, Ispo Munique presents the latest trends of the sector for four days. Many themes will be issued during this event, such as Fórum Brasil and the first Health Forum. There is a special highlight to growing markets, such as Brasil. With the forth coming of the World Championship of Football and the Olympic Games of 2016 in Rio de Janeiro, Brasil has now a great business potential in this industry.
One of the highlights of this edition will be the Ispo Awards – the attribution of awards to the most innovative products, previously selected by a well-known Juri who will elect 8 winners.

The participation of the Portuguese companies in Ispo is an initiative of Associação Selectiva Moda with the support of communitary fundings (QREN), inserted in the project From Portugal. Associação Selectiva Moda is an entity which promotes the internationalization of Portuguese companies and counts, in 2012, with a program of 68 international actions in 25 distinct markets, targeting the areas of threads, tissues and accessorize, fashion, home textiles and technical textiles with an investment of 8,85 million euro.