PLAYTIME WELCOMES PORTUGUESE CHILDREN'S FASHION
“Changeover” is the inspiration behind the 23rd edition of Playtime Paris, which takes place from 27 to 29 January. The Portuguese delegation present at the event is led by the Associação Selectiva Moda, and consists of 4 Portuguese brands, who are on their way to Paris prepared with good pitches to win over and surprise all visitors!
The Parc Floral de Paris is hosting the 23rd edition of the Parisian event Playtime, which will be exhibiting its main new products for fall/winter 2018/19 of 540 brands. A special focus will be on the four Portuguese brands present - Knot - Piupiuchick - Rocket Pear - Sissonne - supported by the Associação Selectiva Moda, as part of the From Portugal internationalisation project.
Rita Roxo, Knot’s brand manager, stresses this fair’s importance: “We believe that our presence at this fair is an important tool in publicising our brand, as Playtime is one of the best fairs in Europe”. On display, the spotlight is on knitwear and the patterns developed for baby and toddler.
“Playtime is a fair in which we are participating for the 5th time, and in which we have found our niche. Not only because of the French market itself, but also as it is a fair with many participants from around the world, in search of brands such as ours”, explains Mariana Pimentel head of communication at Piupiuchick. At this edition, the main attraction will be the presentation of an extensive range in the 10-14 year segment. “We had already made a small inroad into this age group at the last edition, an investment that we will be strengthening with this participation”, she adds.
Clothing, pyjamas and accessories are the highlights of what Rocket Pear is bringing to Paris. The fact that this fair is bringing together the brand’s target audience strengthens its importance. “We wish to expand our client portfolio, contributing to establishing our international expansion plans. This is a fair where we have given possible buyers and clients a first-hand look at our collections, and that’s why it is very important to us”, says Anita Gonçalves the brand’s sales manager.
Like the app. 5,400 sq ft spread of the exhibition at the last edition, for this winter, the fair will have a highly similar layout, divided into three large areas: Fashion Area (clothing, shoes and accessories), Lifestyle Area (interior design and childcare) and Maternity Area (with 30 fashion maternity brands). This is a fair that has grown significantly, and at this edition, it will have 100 new exhibiting brands. At the July edition, it had a total of 5700 visitors (43.2% from France and 56.8% from other countries).
The participation of these 4 Portuguese companies at Playtime Paris is an initiative promoted by Selectiva Moda and ATP - Associação Têxtil e Vestuário de Portugal (Association of Textiles and Clothing of Portugal), which aims to promote the internationalisation of Portuguese companies in the fashion area. The From Portugal 2017 project is co-financed by Portugal 2020, under Compete 2020 - Operational Programme for Competitiveness and Internationalisation. The value of eligible support totals EUR 12,118,285.17, of which EUR 6,695,352.55 is provided by the European Union through the European Regional Development Fund.
