PORTUGUESE LINGERIE HEADS TO PARIS

The city of lights receives another edition of Sil – International Saloon of Lingerie - from the 21st to the 23rd January. Four national companies travel to Paris to participate in this fair, integrated in the Project From Portugal supported by Associação Selectiva Moda. These companies take proposals full of creativity, innovation and glamour in their luggage.

The most famous lingerie saloon of the world receives, during three days, the collections of three national companies that take to Paris the new trends in intimate fashion. 
A delegation of four national companies - Iora Lingerie, Sotela, Sweet Chic by Ghibi e Teamstone – will be present in this fair, integrated in the project of internationalization organized by Associação Selectiva Moda with the support of Qren. 

Iora Lingerie, an habitué in this fair, presents the trends for its lingerie and nightwear collection to the Autumn/Spring 2012/2013. This collection is distinguished by its design and quality. The brand excels by the use of carefully selected, high quality raw materials.
Pyjamas, robes and nightwear, are amoung the products that make up the collection of Sotela. A collection that combines the latest trends, with the latest technologies in the market. 
Sweet Chic by Ghibi is the brand that Houspring takes to Paris. It is specialized in the development and production of Homewear and Casual Shoes for Lady, Man and Children. It is a young and delicate collection where quality and design unite themselves confirming it is possible to innovate and be creative in this range of products. 
Plus Size and maternity Lingerie, male and female Homewear are some of the proposals taken by Teamstone, also a regular attendant in this fair. Color, elegance and comfort are the motto to the Winter collection taken by the Portuguese brand. 

The 49th edition of SIL – International La Lingerie Saloon – will open its doors from the 21st to the 23rd January in Paris-Expo, Porte de Versailles. Considered the most important lingerie event of the world, it will allow professionals of the sector a complete perspective of the lingerie industry through the main brands of the various countries present. 
A fair which does not only present the latest trends but also inspires diversity.  

The participation of the Portuguese companies in SIL is an initiative of Associação Selectiva Moda with the support of communitary fundings (QREN), inserted in the project From Portugal. Associação Selectiva Moda is an entity which promotes the internationalization of Portuguese companies and counts, in 2012, with a program of 68 international actions in 25 distinct markets, targeting the areas of threads, tissues and accessorize, fashion, home textiles and technical textiles with an investment of 8,85 million euro.