LUSO PREMIÉRE IN WHO’S NEXT

Social worries, originality, quality and innovation are some of the ingredients that make part of the collections taken by national companies to Paris.  Barrio Santo, Boom Bap, MeamStyle and Tartarelo, – will be present for the first time in Who's Next Prêt-a-Porter - integrated in the internationalization project implemented by Associação Selectiva Moda with the support of Qren.

Inspired in life, in people and in the generation kid of the 80´s Boom Bap takes to Paris its Streetwear collection made up of clothes which are simple, efficient and, most of all, affordable to anyone. 
The Autumn / Winter collection of Barrio Santo, entitled “Wake Up”, presents an enormous versatility with influence of the sportswear of the nineties. The brand emphasizes the importance of becoming aware of the problems surrounding us and it is committed to raising sensibility towards these same problems through its products. 
Meamstyle takes its Autumn / Winter collection “Mean”, by Ricardo Preto, to the French capital.
Leggings and tights are some of the products which Tartarelo will have in exhibition. The motto is to ally beauty to comfort.  

Who's Next Prêt-a-Porter, the first edition of this saloon, will be held from the 21st to the 24th January in Porte de Versailles. The organization proposes more than six fashion atmospheres divided by various halls: FAME – PRIVATE – MISTER BROWN – PREMIERE CLASSE – LE CLUBE – MESS AROUND. Parades, trends forums, thematic exhibitions and conferences will move each area and highlight the creativity and importance of each exhibiting brand. 

The participation of the Portuguese companies in Who's Next Prêt-a-Porter is an initiative of Associação Selectiva Moda with the support of communitary fundings (QREN), inserted in the project From Portugal. Associação Selectiva Moda is an entity which promotes the internationalization of Portuguese companies and counts, in 2012, with a program of 68 international actions in 25 distinct markets, targeting the areas of threads, tissues and accessorize, fashion, home textiles and technical textiles with an investment of 8,85 million euro.