PORTUGUESE FASHION SHINES IN LONDON
The 2nd annual edition of the Pure London trade show is back at London Olympia from August 3-5th where, in addition to many fashion shows and seminars, it will be possible to get acquainted with the collections of over 700 brands. Portugal is represented in this edition by a delegation supported by Associação Selectiva Moda, comprising five companies - Blackspider - Cristina Barros - Kalisson/Bagoraz - Katty Xiomara - Miau Frou Frou - an initiative promoted within the scope of the From Portugal internationalisation project.
The 2nd annual edition of the Pure London trade show is back at London Olympia from August 3-5th where, in addition to many fashion shows and seminars, it will be possible to get acquainted with the collections of over 700 brands. Portugal is represented in this edition by a delegation supported by Associação Selectiva Moda, comprising five companies - Blackspider - Cristina Barros - Kalisson/Bagoraz - Katty Xiomara - Miau Frou Frou - an initiative promoted within the scope of the From Portugal internationalisation project.
From August 3-5th, the main trends of the international fashion for Spring/Summer 15, as well as for Autumn/Winter 14, will be revealed. Special highlight goes to the contemporary women's fashion, young fashion, footwear and accessories.
In her Majesty's land, the five portuguese companies showcasing at Pure London - Blackspider - Cristina Barros - Kalisson/Bagoraz - Katty Xiomara - Miau Frou Frou - will display their made in Portugal collections in a universe of around 700 brands. This initiative is promoted by the Selectiva Moda Association, within the internationalisation project From Portugal, with the support of EU funds (NSRF).
Blackspider, a repeat attendee in Pure London, presents in London its whole range of womenswear, menswear and accessories, always with a dynamic casual chic look.
In its return to London, the Portuguese brand Cristina Barros presents once again its products in this market. This brand is aimed at a medium/high segment aged between 20 and 65 years. A sophisticated audience that treasure good taste and innovation.
Kalisson / Bagoraz will showcase their collection for the first time in Pure London. "This collection was created with new materials, new shapes, and new mixes. Handmade melts with technology in a urban and modern aesthetic that mixes the exotic with the natural", explains Clara Teixeira, the company sales representative. The t-shirts for women will be highlighted.
For the second year running, the Portuguese designer fashion will be represented by Katty Xiomara. "We will present creations that assume an elegant, voluptuous, lascivious, poetic, idyllic and romantic woman's character. In essence, is a sensual and feminine style that defines itself above all by the mix of patterns, textures and colours", says José Silva, who manages the brand.
With two annual editions, in February and August, Pure London has become an essential event on the international trade shows calendar. In addition to its great location, it is an excellent business platform that favours the exchange of contacts and the sharing out of international opportunities.
The participation of Portuguese companies in Pure London is an initiative promoted by Associação Selectiva Moda, with the support of EU funds (NSRF), within the From Portugal project, which is part of a series of more than 65 international activities planned for 2014, covering the entire textile and fashion sector, spread over four continents - Europe, Asia, Africa and America - with a total investment of 9 million Euros.
