POZNAN WELCOMES PORTUGUESE FASHION
The Poznan Fashion Fair opens its doors from the 26 - 28 February, to showcase the collections of over 400 companies, including eight from Portugal - António Manuel De Sousa | Blackspider | CLS Confecções Luso Sueco | Cristina Barros | Faria Da Costa | Givec | Lady Susy | Top Trends – which are part of the From Portugal internationalisation project carried out by Associação Selectiva Moda, with the support of Compete and the NSRF.
A dynamic and growing economy, with 38 million inhabitants and a good geostrategic location,are among the main reasons for the greater focus on this market by Portuguese companies. António Manuel De Sousa | Blackspider | CLS Confeções Luso Sueco | Cristina Barros | Faria Da Costa | Givec | Lady Susy | Top Trends – are the eight companies participating in the Poznan Fashion Fair, which are part of the From Portugal internationalisation project carried out by Associação Seletiva moda, with the support of Compete and the NSRF.
António Manuel De Sousa, who is making his debut in the Polish market, presents his brand - Vandoma. Silk and polyester ties, pocket handkerchiefs, men and children's cummerbunds for the Winter 2014-15 collection, are just some of the featured products. «It is the first time that we are participating in a trade fair in Poland. We believe our products will be well received in this market and therefore have very positive expectations», reveals Ana Sousa, who manages the brand.
CLS – Confecções Luso Sueco is also making its debut in this edition of the Poznan Fashion Fair, as expansion into new markets is one of the main goals of the Portuguese brand. «CLS already exports to countries such as England, Spain, Scandinavia and Germany, to name just a few, and aims to broaden its scope of action. Countries like Poland are part of our expansion plan, to diversify our range of markets and clients», explains Camilo Rueff, who manages the brand. Jackets, suits, overcoats, parkas and trousers for men and women are just a few of the products offered.
For the second year running, the Portuguese company Faria da Costa, which specialises in socks made with state-of-the-art technology and designed with special fibres, ideal for protecting against adverse weather conditions, returns to Poland, confident about the prospects of the market. «We chose this market due to its population density and because it is completely in line with the items that we manufacture, as they are targeted at markets with harsh winters. Our main objectives are to establish new contacts and attract new clients», states Nuno Costa, director of the company.
Tights for everyday wear and sublimated tights are the products presented by the Portuguese brand Lady Suzy, making its debut at Poznan. «The choice of this fair emerges from a perspective of seeking new markets. We have good expectations given the proximity of some of the markets that we aim to reach», says Célia Macedo, the company's General Manager.
Top Trends, which has been present in this market since 2012, returns to attend the trade fair. «The brand has been developing its internationalisation project, mainly in emerging markets such as Poland. It is a market that we have known since 2012 and where we have made some very important contacts, which will enable us to consolidate our investment in this market», explains Daniel Simões, Company Manager. From the products showcased, highlight goes to the brand's most recent Premium line, composed of bolder products, with more details and that stand out because of the use of higher grade raw materials.
The Poznan Fashion Fair is the largest event in the fashion industry in Poland which takes place twice a year and is divided into three sectors: Next Season, Fast Fashion and BTS. The trade fair will be showcasing the latest trends of over 400 brands and companies from 16 countries.
The participation of Portuguese companies in Poznan Fashion Fair, is an initiative promoted by Associação Selectiva Moda with the support of EU funds (NSRF), under the From Portugal project, and is part of a series of more than 65 international activities planned for 2014, covering the entire textile and fashion industry, spread over four continents – Europe, Asia, Africa and America – with a total investment of 9 million euros.
