PORTUGAL SET TO DAZZLE IN LAS VEGAS
Spread between the Magic Market Week and MRKet trade shows, seven Portuguese companies are travelling to the world gambling capital, with the support of Associação Selectiva Moda, within the framework of the From Portugal internationalisation project. From the 17-20 February, the Las Vegas Convention Center, Mandalay Bay and The Venetian, will stage all the events where made-in Portugal brands will be present.
Spread between the Magic Market Week and MRKet trade shows, seven Portuguese companies are travelling to the world gambling capital, with the support of Associação Selectiva Moda, within the framework of the From Portugal internationalisation project. From the 17-20 February, the Las Vegas Convention Center, Mandalay Bay and The Venetian, will stage all the events where made-in Portugal brands will be present.
This edition of one of the world's largest trade shows, which takes place twice a year, will be attended by seven Portuguese companies, which are investing in the American market with the support of Associação Selectiva Moda. The Portuguese venture in this market has grown significantly and is considered to be a winning strategy by the companies involved.
Fiorima and Kallisson/Bagoraz (WWDMagic), Pé de Chumbo and Katty Xiomara (ENK), Fame On You (Project), Dielmar and Cabo D’Mar (MRKet), are the Portuguese companies which will be attending the American trade show.
Comfort and design are the main features of the socks presented by Fiorima. «Special highlight goes to DERMAGOLDSOCKS, anti-ageing socks and tights with moisturising and anti-oxidant properties», says Marco Macedo, Sales Manager of the company.
The Portuguese brand Kalisson/Bagoraz, is presenting its SS14 collection in Las Vegas. New materials, shapes and mixes, are just a few of the novelties. A collection where the handmade meets the technological, creating an urban and modern look.
The designer's fashion is being taken to Las Vegas by Pé de Chumbo and Katty Xiomara. The former will be presenting a feminine collection with a modern look, designed for everyday wear or more formal occasions, using handmade fabrics. Katty Xiomara will be presenting a collection with a poetic and romantic style, where the fusion between the fluidity and rigidity of the shapes creates an elegant and refined silhouette. Sensual and feminine, it defines itself above all by the mix of patterns, textures and colours.
Fame On You will be presenting a collection of t-shirts for men and women, where each creation is a work of art! It has become a must-have brand for trendsetters, with its sophisticated style.
The Portuguese brands Cabo D'Mar and Dielmar will be attending MRKet. The former, which is making its debut in Las Vegas, will present a line of accessories that follows the nautical fashion trend with all the passion, colour, style and features of everything that is sea-themed.
After the success of Dielmar's first participation in MRKet, the brand is back at the trade show at the invitation of the organisers. «We received an invitation from the organisers for Dielmar to attend in February in the Vanguards Gallery area and began a partnership with a local distributor, therefore this trade show is now included in our options», explains Pedro Pinto, the brand's International Sales Manager. The FW 14/15 collection will be showcased, which is inspired by the 60s, encouraging the modern man to dress with the creativity of a different era. Suits, washed jackets, unstructured jackets and accessories such as shoes and ties for the whole look, are just some of the products highlighted.
The participation of Portuguese companies in Magic Market Week is an initiative promoted by Associação Selectiva Moda, with the support of EU funds (NSRF), within the From Portugal project, which is part of a series of more than 65 international activities planned for 2014, covering the entire textile and fashion sector, spread over four continents - Europe, Asia, Africa and America - with a total investment of 9 million Euros.
